Info
- Category : SEO & Web Development
- Date :25 June, 2017
- Client :Five to Five Hotel
Project Brief:
Five to Five Hotel had no visibility in search engines like google.com regardless of the fact that they had a website, you couldn’t even get the result of the website itself in any search engine even if you typed it directly in the search field, the main reason is because the website was poorly designed & spammy, which led to search engines to dislike it, completely removing it from their index.
We began the task of establishing their web presence by redesigning a brand new website that was user-friendly, and created fresh content for the website targeting crucial search keywords relevant to the company that potential customers might search in google, some of those keywords include the following:
- Affordable Hotel in Kigali
- cheapest hotel in kigali
- cheapest hotel in remera
- Hotels near Amahoro Stadium
- Hotel in Rwanda with Hot shower
- Hotel in Rwanda with dry cleaner
- Hotel in Rwanda with Working Desk
- Hotel in Rwanda with free airport pickup
- Reasons to invest in rwanda
- Five to Five Hotel
- Kigali the cleanest city in Africa
- Go green kigali hotel
Work Process
Step 02
Optimize
We rewrote the content, targeting the exact keywords planned that the company wanted to stand for online as an affordable hotel in Rwanda, adjusting the texts, graphics sizes, and increasing content choices through blog posts & additional detail pages on the website, and setting relevant meta-tags for search engines.
Step 03
Measure
We monitored the search activity through accounts setup for this task to track progress & see what’s working and what needed improvement and kept adjusting until positive results started showing up. The website surely ranked on the first page of search engines for most of our target keywords, from being completely invisible online.
