Five to Five Restaurant Service

Info

Project Brief:

Five to Five Hotel aimed to increase the number of customers in Kigali who use their restaurant services, since most people never assumed they could get an affordable meal at the nearby hotel, they only had accommodation guests as main clients for their restaurant services.

We launched the campaign to promote the service to nearby residents, their kitchen began to be emptied within a few days, the campaign became so successful that the hotel decided to run it on a monthly basis even though it was initially a trial.

Work Process

Step 01

Create Content

Based on the provided information we helped Five to Five Hotel to design a compelling campaign for their promotion, we created a graphic to attract the user’s interest to understand the message even if they didn’t read the text message.

Step 02

Select Audience

We selected the most relevant audience for the company service based on location, which earned a high relevance score on all platforms, meaning that most people who saw the ad checked it out, as irrelevant ads get ignored when served to the wrong audience.

Step 03

Promote

We promoted the campaign and reached more than 399,900 people, giving the client more results than planned. The campaign was so successful that the hotel decided to run it on a monthly basis even though it was initially a trial.

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