Bio-Oil Promotion

Info

Project Brief:

Bio-Oil Rwanda wanted to create an awareness of their product through a discount promotion since it was quite new on the Rwandan Market. The product is mainly for people with any skin deformity, they set a target of the number of products to sell during this promotion to give it the extra boost they wanted.

We helped them to design the promotion and choose the right audience from relevant online social platforms, and they exceeded their initial target of sales by 50%

Work Process

Step 01

Create Content

Based on the provided information we helped Bio-Oil Rwanda to write a compelling copy for their promotion, and designed a graphic to attract the user’s interest to understand the message even if they didn’t read the text message.

Step 02

Select Audience

We selected the most relevant audience for the company product based on their desired interests, which earned a high relevance score on all platforms, meaning that most people who saw the ad checked it out, as irrelevant ads get ignored when served to the wrong audience.

Step 03

Promote

We promoted the campaign and reached more than 68,000 people in 7 Days, which was the desired time-frame for the promotion, the campaign was successful at a rate of 150% , giving the client more results than planned.

View Results

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